Tag Archives: Dollar Redesign

Dollar ReDe$ign Competition: 2010


We are pleased to announce the launch of our 2nd Annual Dollar ReDe$ign Competition (2010) as part of our ongoing Dollar rebranding initiative and in response to the pathetic failure of the bureaucrats in Washington to think for one second outside of their box.

Just a year ago we threw down the challenge for the first time and asked you to submit your ideas for rebranding the battered US Dollar. But despite the many really great ideas and numerous submissions we received, nothing has changed.

Limply, in response to our plea, the President said ‘health-care’ was his main priority when we wrote to him in May, 2009. So now that’s ‘in the bag’ (LOL), we think the time is ripe to turn our attention again to the what is probably the most important issue we face today … rebranding the mighty US Dollar and saving our failed global economy.


So here’s the deal. It’s been over 100 years since the American Dollar was conceived and ‘designed.’ And since its inception the bills have gone through minor modifications, mostly satisfying the Fed’s paranoid security concerns. But the Treasury’s continual patchwork of quick-fix solutions has left us with a piece of paper resembling – at best – a sow’s ear.

More significantly, our reputation has also been tarnished. Every major power has rattled their sabers in defiant dissatisfaction at America’s hard nosed arrogance over fiscal policy and continuing bank failures – consequently the great American dream has been tarnished and needs to be revived.


We have to take matters into our own hands as it’s clear the government and most certainly the banks are not there to help us – why would they when they’re too busy helping themselves!

Yes, artists of the world, it’s time we unite, it’s time to take up your arms and declare your dissatisfaction and show your support for this very important cause. It’s one that will unite us all, one that is a means to an end for each and every one of us, and one that can only be by the People, for the People. Period.


Bigger is Better: At the end of the day, we’d really like to show the world all the ideas you come up with in a really big way. Sure that’s the beauty of the internet – build a site and they will come (in theory), but we’d like to go more street level this time and stage an exhibition too, publish a book of everyone’s submissions, award an additional special prize and in general just make some seriously major noise …

Money, Money, Money: But we need money to do that. And resources too. So if you’re interested in making a donation of as little as $1 towards helping us stage such an event, then follow this link to learn more. Think of of it like giving back to the community, sharing the love, helping yourself get back what’s yours – we promise, if you give, you shall receive.


Brief: Simply redesign the US Dollar bill in any way you think appropriate and submit to us via email at info@dollarredesign.com for review.

Keep in mind that first and foremost this a branding project so that means we are looking for ideas that define or redefine what America stands for. And we want to see how you would best represent that, visually, through the redesign of the US currency.

We are also looking for ideas on ways to improve counterfeiting concerns, long term, as well as ways to differentiate the various denominations for the visually impaired – either through the use of varying colors, differentiating sizes, use of textures, braille and so on.

Guidelines: For instance your ideas could be based around themes such as national icons, heroes, symbols, monuments, landscape, architecture, people, the meaning of money, political issues, the constitution for instance, the future of money even – be that physical, virtual or digital.

But really we’re just looking for really great ideas. So don’t get bogged down in hypothetical technicalities, or trying to truly answer the ‘brief’ because ultimately a great idea is a great idea and anything is possible if we want to make it happen.


1st Prize: $500 Cash + a Dollar ReDe$ign t-shirt.
2nd + 3rd Place Runners Up: $100 Cash each + a Dollar ReDe$ign t-shirt.
All submissions will be posted online.


Where to Submit: email your ideas to info@dollarredesign.com
Closing date for submissions: July 4th, 2010
Technical Stuff: all submissions should be single jpgs of each denomination, each 72dpi and 600px wide max, please.
Rules and Regulations: Please also include a 50 word explanation of your inspiration and design rationale, as well as a brief one line bio specifying your name, geographic location, and your current occupation. Please note that we have the right to veto any work submitted. And all proposals are submitted at the author’s own risk.
Legal: Absolutely none of the work submitted can be used as legal tender. Anywhere. Anytime. Anyhow. All copyright remains the property of those submitting their proposals, ie the ‘author’, and all proposals are submitted at the author’s own risk. Plus all work must belong to you, the author.
Bookmark and Share: You can follow the progress of this project right here so make sure you bookmark this site – please also share this blog with your friends and follow us on Twitter, and please, also sign our petition.

Thank you. We look forward to seeing your ideas.

Make a Donation View Recent Submissions
See Last Year’s Winners Read More About the Project


Dollar ReDe$ign $hop : Now Open!


You’ve seen the show now it’s time to buy some merch. This month sees the launch of the Dollar ReDe$ign Project’s online store featuring an exclusive collection of limited edition t-shirts designed by Richard Smith.

Hurry, visit the store today, it’s your chance to own a real work of art.
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A Chance to Dream



In addition to all the wonderful bloggers of every size, shape and color, from here to Katmandu, continually talking and blogging about the Dollar ReDe$ign Project, we’ve also had considerable attention from more mainstream media from all over the world.


Most notably the New York Times included our project in a story about a proposed Design Policy for the United States by Allison Arieff. The Canadian ‘Journal of the Mental Environment’ – AdBusters – also included the Dollar ReDe$ign Project in its ‘Thought Control in Economics’ issue #85. Not to be outdone, Italy’s national newspaper Repubblica included a small story about our project in its weekly Sunday magazine called ‘D.’ But perhaps the most serious and continuous interest has come from Germany including a full-page article online, and in print, in the German Financial Times (FTD). N-TV, Germany’s ‘CNN,’ also filmed an indepth segment at our campaign headquarters in New York for their financial news network to be broadcast next month.


English contemporary art magazine, Frieze, ran a story online titled ‘The Buck Stops Here,’ by Jennifer Kabat. And Pentagram partner and American design legend, Michael Bierut, also mentioned us in his Atlantic magazine article about how to fix the world, saying that ‘the time is right for the notion that economic change can start at the grass roots.’ Social media maestro Stowe Boyd also talked with our campaign president, Richard Smith (via Skype), on his blog /Message.


Other mentions include an article online by Camilla Mastellari for TGCOM, plus of course there was our famous Fox News interview. The Wall Street Journal, who were the first ones to ‘support’ our cause, very early on recognized the need to redesign the Dollar bill as a way forward: ‘lets … help kick-start the US economy with a thorough in-depth re-branding scheme starting with the redesign of the US Dollar.’ But perhaps the biggest interest came from Russia’s NewsRu.com, the Russian equivalent of Yahoo, who posted our breaking story on the front page of their site driving over 50,000 visitors in a matter of hours.

It’s interesting too how our story has crossed every industry and every ‘life-stlye,’ including a front page mention on Gay.tv, as well as numerous mentions by various beauty and fashion blogs. We’ve also attracted attention from many hacker ‘community’ sites too. And we’ve also had people in Thailand emailing some of our submissions to friends and co-workers because they had heard the US was redesigning its currency and the images they attached were ‘a few samples of what was being proposed’! It’s fascinating, but obvious at the same time that the idea of saving our economy is of interest to everyone, regardless of politics, social interest, and cultural background.

Money, clearly, makes the world (and more) go round. Clearly, money IS the bottom line for everyone. Clearly we ARE on to something: ‘People of America,’ slowly but surely, ‘Change is on its way …’

Dollar ReDe$ign Project : July 4th ‘Competition’ Winners

We are happy to announce the winners of our Dollar ReDe$ign ‘competition.’ Follow this link to see all the results …


Fox News says … ‘It’s the Latest Internet Craze’

Watch Richard Smith talk turkey with Fox News about ‘the latest internet craze’, the Dollar ReDe$ign Project.

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