Category Archives: Marketing

Hello Dolly

ALEXANDER McQUEEN

New campaign featuring larger than life Blythe dolls. View more …

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Sweet Treatment

BEST TREATMENT PRODUCTIONS

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As part of Best Treatment Productions ongoing marketing initiative, EMS Inc recently created the very sweet direct-mail piece pictured above. The package, which comes wrapped in beautiful red tissue paper, includes a miniature cowboy hat and a small tin of red, black and white M&Ms branded with the words ‘Whip It’ … BTP director of operations, Diane Treat, said, ‘candy is the perfect ice-breaker, and who doesn’t love M&Ms – so we’re pretty sure this promo definitely wont end up in the trash, like they usually do!’

In The Bag

BEST TREATMENT PRODUCTIONS 

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New York photo-production house, Best Treatment Productions, recently commissioned Richard Smith at The Extent or Measure of a Surface Inc, to create a series of limited-edition promotional materials including the bright red tote bag pictured above and below. Smith explains, ‘the Best Treatment Productions’ brand is a little old-school-Hollywood meets the-bright-lights-of-Broadway, coupled with a heavy dose of tongue-in-cheek-camp-playfulness – and the promo-materials we created for them tried to capture this spirit as well as be something their customers would want to use and keep.’ BTP director of ‘operations’ Diane Treat says ‘we’ve worked with Richard Smith on many photo-shoots over the years and to have the opportunity to work with him on helping us bring our brand to life in this way was thrilling, to say the least – Smith’s work is ingenious, and beyond imaginative, it’s just incredible! What more can I say …’ 

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In Focus

MANDARIN ORIENTAL HOTEL

In collaboration with Chandelier Creative, New York, Richard Smith & EMS Inc created a special limited edition ‘invite’ for the Mandarin Oriental Hotel, Hong Kong. Read more …

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