Sweet Treatment



As part of Best Treatment Productions ongoing marketing initiative, EMS Inc recently created the very sweet direct-mail piece pictured above. The package, which comes wrapped in beautiful red tissue paper, includes a miniature cowboy hat and a small tin of red, black and white M&Ms branded with the words ‘Whip It’ … BTP director of operations, Diane Treat, said, ‘candy is the perfect ice-breaker, and who doesn’t love M&Ms – so we’re pretty sure this promo definitely wont end up in the trash, like they usually do!’

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