In The Bag



New York photo-production house, Best Treatment Productions, recently commissioned Richard Smith at The Extent or Measure of a Surface Inc, to create a series of limited-edition promotional materials including the bright red tote bag pictured above and below. Smith explains, ‘the Best Treatment Productions’ brand is a little old-school-Hollywood meets the-bright-lights-of-Broadway, coupled with a heavy dose of tongue-in-cheek-camp-playfulness – and the promo-materials we created for them tried to capture this spirit as well as be something their customers would want to use and keep.’ BTP director of ‘operations’ Diane Treat says ‘we’ve worked with Richard Smith on many photo-shoots over the years and to have the opportunity to work with him on helping us bring our brand to life in this way was thrilling, to say the least – Smith’s work is ingenious, and beyond imaginative, it’s just incredible! What more can I say …’ 


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