Richard Smith is a creative strategy consultant who specializes in transforming brands into wants and desires. Based on his extensive experience in branding and visual communication, Smith offers clients a distinct approach that combines brand strategy, marketing and design.
Co-founder of the influential London based design studio Area, Smith’s career began in 1985 at Peter Saville Associates. In 2001, he established The Extent or Measure of a Surface Inc., a New York based brand communication consultancy.
Recognized internationally for his unique vision and unconventional point of view, Smith’s work has appeared in numerous books and magazines including Creative Review, Eye, Time Out, Vogue, New York magazine, Paper Works, Wear Me and Experimental Formats.
CLIENTS / PROJECTS
• CONSUMER / Cadbury Schweppes / Gillette / Beck’s Bier / Revlon / Esteé Lauder / Haagen Dazs / De Beers / Gold Council /
• FASHION / John Galliano / Paul and Joe / Yohji Yamamoto / Clements Ribeiro / Alexander McQueen /
• LEISURE / Oberoi Hotels / Loews Hotels / Mandarin Oriental Hotels /
• ENTERTAINMENT / Depeche Mode / Joy Division / Virgin Records /
• RETAIL / Levi’s / LensCrafters / Habitat / Sunglass Hut / Marui Co /
• ART / Whitechapel Gallery / Serpentine Gallery / European Parliament /
• FINANCE / Citibank / Fidelity Investments / American Express Open /
• PUBLISHING / Surface Magazine / Victoria and Albert Museum / New York / ESPN / Cargo /
• CONSULTING / BBDO / AR Media / Laird and Partners / BBH / Peterson Milla Hooks / Chandelier / Euro RSCG /
MORE INFO
Follow this link to learn more about my work: ThinkCreateBelieve.com.
You can also follow me on Twitter. Or email me.
Richard & his eldest son Dylan, New York.
